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Our new look

Our association exists for one simple reason: counselling changes lives. This core principle is so fundamental to us that we’re incorporating it into our new logo, so placing the message that counselling changes lives at the very heart of our identity.




You will start seeing this logo in the summer, on the letters, emails and documents we send you, as well as on our new website. As the year progresses, our new look will gradually replace the current one, and will continue to evolve as we develop over time and incorporate your feedback.


The BACP 'brand'

Over time, our association has adapted the way it presents itself in order to remain relevant and effective in a changing world. We've updated our logo a few times during our 40-year history. you may remember the monochrome circle logo that dates back to the early days of the association, or the blue and brown yin and yang-inspired design of later years.


Why change now? 

In the 12 months leading up to April 2016, we undertook a strategic review of our association’s mission, values and objectives. We consulted with you to find out what you wanted from us and how we could best support you. This feedback resulted in our new strategy, a restructure of our business and a reprioritising of our resources.
As part of this major project of improvements, we recognised the importance of having a robust and consistent visual identity, in order to support us in achieving our strategic intents. We want to build on our work advising and informing national and international policy, as well as work harder to raise awareness of BACP and the profession more generally. In order for us to achieve these aims effectively, we need to look and sound credible, confident and consistent. 


What it means for you

New logos will also be available from the summer to Registered Members, Accredited Members, Senior Accredited Members, Accredited Services and Accredited Courses to use to promote your own work to the public. Your new logo will incorporate the same information as your current one, but will be updated to reflect our new look.
When our new website is launched in the summer, you’ll be able to download your new logo from the members area in the same way as you do now. When you log into our new website for the first time your new logos will be waiting for you in the members area, ready to download. If you have an entry on our Find a Therapist directory, the logos you see there will change too, automatically.

When you have downloaded your new logo, you'll be able to start using it on your own website and stationery. Don't worry if you have stationery printed with your current logo on, or you're not able to update everything straight away. Here at BACP HQ we're hoping to have completed the change over to our new look by the end of 2017, and if you could aim to do the same thing that would be really helpful.


What next?

  • We’ll be introducing you to more elements of our new look over the next few months
  • You'll be asked for your thoughts on some things, such as colours and typefaces 
  • We’ll update you via the BACP round-up pages of Therapy Today, your monthly news e-bulletin, our Twitter feed and our website
  • As we approach the launch of the new website in the summer, we'll be able to give you a more definitive date so you'll know exactly when you'll be able to access your new logos. 



As we continue to work on our new look, alongside a major redesign of the BACP family of websites, we would be delighted to receive any ideas or comments you might have. Let us know your thoughts on our new look, or tell us what you want from the new site in terms of content, design or functionality. We read all of your messages and your feedback is hugely valuable to us.

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