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Publicity and advertising for courses

Publicity and advertising

Non-accredited courses should not publicise their application, any anticipated result or state an intention to seek BACP accredited status.

Only a course which has been awarded official BACP accredited status and has current accreditation may claim to provide a BACP accredited course. A course provider must not make misleading or ambiguous references with regard to the BACP accredited status of any course nor the scope of the accreditation awarded.

Accredited courses may obtain license to use the ‘BACP Accredited Course’ logo. Should the accreditation of the course end or be withdrawn, the course must cease to use the logo on its materials and related publicity immediately.

A course must notify its students immediately when BACP suspends its accredited status. Whilst accreditation is suspended it may not refer to itself as an accredited course and all publicity advertising the course as such must be changed. The consequences for existing cohorts must be made explicit to students. It must be made clear to potential students that the accredited status is in a period of suspension.

A course must notify its students immediately when either the course provider or BACP ends its accredited status. When accreditation ends the course may not refer to itself as an accredited course and all publicity advertising the course as such must be changed. The consequences for existing cohorts must be made explicit to students. It must be made clear to potential students that the former accredited status of the course is no longer current.

Misadvertisement and misrepresentation of accredited status may result in the course provider being referred to the Professional

Taken from: Course accreditation Terms & Conditions, ‘Publicity and advertising’ page 7