14 February 2017
You may be surprised when this month’s ‘Therapy Today’ lands on your doormat. Our flagship journal has had a bit of a makeover.
When we contracted with Think to publish the journal on our behalf, they felt it was a good time to look at the design and content. As specialists in membership journals, they thought there could be more opportunities for members to contribute and have more of a presence in the journal.
So, after studying the readership surveys and consulting with BACP communications teams, ‘Therapy Today’ got a new look.
So what’s new?
You’ll notice the journal looks very different. It now looks more like a magazine, with more illustrations and design features.
The content has also changed. News items are shorter and cover a wider range of topics and there’s a host of new features including:
- ‘Cautionary Tales’ - exploring typical problems members bring to the BACP ethical helpdesk
- ‘This Much I Don’t Know’ – where members write about a significant learning opportunity in their training or early career and what it taught them
- ‘Analyse me’ – a light-hearted back page where readers describe the contents of their counselling room and explain their significance
But it still retains the depth and breadth of the old journal. Editor Catherine Jackson says:
“It was important to retain the heart of the journal - the professional articles written by members and readers about their work. We’ve also kept the sections that members consistently told us they valued in the readership surveys, such as dilemmas, the letters pages and the news features.”
Throughout the journal you’ll see invitations to follow up links, contact the journal with ideas for new features, or contribute to the debates.
“We warmly welcome members’ feedback on the redesign,” says Catherine. “This is a work in progress, not an object set in stone. The journal needs to be constantly responsive to its readership.”
If you have any views or comments on the new look and content, please email Catherine at email@example.com