To help clients find the right counselling professional for them, please follow the guidance below when creating your directory listing.

We’ll email you with further advice if your directory listing needs revising. If you’ve any questions about the guidance or how to apply it, please email

To create a new listing

Go to your account dashboard

  • Log in 
    (or you can click on 
    Log in on the top right hand corner of any page on the website).

  • Enter your email address and password
    Your email address needs to be the one we have on record. If you can't remember the email address you gave us, please contact us.
    If you can't remember your password, click on Forgotten your password and follow the instructions.

Log in screen

  • Once you're logged in, the Log in link in the top right hand of the screen will be replaced by a My account link.
  • Click on My account to access your account dashboard.

My account link

Update your details

If this is the first time you've logged into your account, you'll need to check and update your personal details.

  • Click on Edit personal details
    Here you can add your profile photo, website address and any languages you speak. These will appear on all your directory listings.

  • When you've finished, scroll to the bottom of the screen and click Save.

Dashboard screen

Create or edit your listing

You can find your directory listings by scrolling to the bottom of your personal details or by clicking Edit directory listing from your account dashboard.

  • Click on Add a new listing to create an entry

  • Or, click on edit next to the listing you'd like to edit

  • Complete all the sections on the page - see the tips below on improving your listing

Edit directory link

Directory listing screen

  • When you've finished, click on Save and submit to send your  entry to us for approval and publishing.

  • If this is your first entry, you'll now be taken to a payment screen where you can pay your directory subscription

We’ll email you as soon as we’ve approved and published your listing. We aim to do this within two working days.

Save and submit button

Listing criteria

To ensure that you and your prospective clients get the most from this directory, please follow the guidance below when creating your listings.

Writing style

  • wording should be aligned to the BACP Ethical Framework
  • use appropriate language, without discrimination or obscenities 
  • write in the first person - for example "I’m an experienced therapist” rather than “she is an experienced therapist”


Including a photograph in your listing can help make it stand out and look more professional and friendly. Generally people like to see a photo of the counsellor they will be contacting.

Choose a clear, portrait style image of your head and shoulders against a plain background. Your photo should not include other people as this may confuse potential clients. We also advise excluding distractions such as pets, food or drink.

We will not accept any images which include logos. 

Help clients to find you

Clients often search for a therapist based on geographical location.

To help clients find you, you’ll need to include a full address and postcode in your listing. We can't publish your listing without this information.

Your full address won't be available to the public - your listing will just show the first part of your postcode. We only use your address to make sure you appear in the relevant searches. 

Promote your website

In your listing, you can include a link to your professional website to help clients find out more about you, your practice and services. Please don't include links to other directories which you use to advertise. 


Videos can be a useful and engaging way to introduce yourself to clients.

If you choose to add a video or a link to a video in your listing, please make sure the content follows the same guidance as your directory listing - see Writing style above.


Testimonials can demonstrate your experience and success and help clients choose a therapist.

When including a testimonial, make sure it appears in "quotation marks" followed by the client’s initials.

Testimonials must comply with the Endorsements and testimonials requirements from Section 3 of the Advertising Standard Authorities' UK Code of Non-broadcast Advertising and Promotional Marketing

Up to six listings

As part of your subscription, you can create up to six directory listings to advertise yourself as a therapist, trainer or supervisor.

If you create more than one type of the same listing, for example, two therapist listings, you will need a different postcode for each listing.


Your name on your directory listing and the BACP Register will be the same. Keeping your name consistent is best practice and makes sure that people can easily identify you as a registered counselling professional.

If you want to use a shortened version of your name, such as Cathy instead of Catherine, we can update your details. This change will apply to your entire membership account so your new name will also appear on the BACP Register and any letters and emails we send you.

To change your first name, email us at so we’ve got a record of your request. You’ll still need to send supporting evidence, such as a marriage certificate, if you want to change your surname.


We’ve temporarily removed qualifications from all directory listings due to an issue with how they display. We still have any qualification information you’ve provided, which you can see in your personal details, it just won’t appear on your listing.

We’re working on fixing the problem but, in the meantime, you can list any qualifications you want to appear in the About me section.


You can include details of any languages you speak in your personal details.  If you speak a language that is not widely spoken in the UK, this could set you apart from other counselling professionals working in the same area.

Hourly rate

If you provide your hourly rate, this will be shown in your listing. 

About me and my therapy practice

This section allows you to talk about your work and let clients know what to expect from you. The first few lines of this section will appear in the search results for clients to read.

When completing this section, put yourself in the position of someone looking for help and think about what you would want to know in that situation. Use plain English and avoid complicated or specialist counselling language.

How you can help

Here you can highlight what you can help with, the types of therapy you use, who you work with and how you deliver therapy.

Clients can filter search results by issue or type of therapy, so make sure you select all the areas that apply to you.

Coming soon

The new directory is still in its early stages and we'll be continuing to develop and improve it over the coming months. Planned improvements include:

  • improvements to your account area: a more comprehensive ‘dashboard’ to give you more information about your membership and directory listing and make it easier to update your listing
  • better differentiation of accredited and senior accredited members: your logo will appear within the search results so clients can immediately see your accredited status
  • more contact options: add additional phone numbers and links to your social media accounts
  • tweaks to search results: we’ll be using the latest SEO (search engine optimisation) techniques to make our pages more prominent and easy to find in web searches
  • reports: we’ll be adding analytics so you can see how many people have viewed your listing and get personalised tips on improving your listing


Please let us know what you think about the new directory, and what you would like for your listing in terms of content, design or functionality.

Give your feedback