Alima Qureshi

I have availability within my practice and my available hours are flexible. 

Alima Qureshi MBACP

Counsellor | Cultural & Person Centred Therapist | NLP Practitioner | Personal Performance Coach

About me

I am a qualified Counsellor and MBACP member with over 20 years’ experience. I specialise in cultural, person centred counselling, offering a warm, non judgemental space where you can explore your thoughts, feelings, and experiences safely.

My practice is grounded in the values of empathy, authenticity, unconditional positive regard, and respect for diversity. As an Asian, Muslim woman, I understand how culture, faith, identity, and family systems shape our emotional world. I work sensitively and collaboratively with clients from all backgrounds, with particular experience supporting those navigating cultural or religious pressures, identity issues, or intersectional experiences of inequality.

I believe therapy should honour the whole person — your story, your strengths, and your lived experience.

How I work

Person Centred Counselling

A relational, compassionate approach that places you at the centre of the work. I support you to explore your experiences at your own pace, in a safe and confidential space.

Culturally Informed Practice

I pay close attention to cultural identity, faith, gender, family expectations, and systemic inequality. My approach is inclusive, sensitive, and grounded in cultural competence.

Neuro Linguistic Programming (NLP)

NLP helps you understand how thoughts, language, and behaviour interact. I use NLP techniques to help you:

• recognise unhelpful patterns

• reframe limiting beliefs

• build confidence and clarity

• move towards personal goals

Personal Performance Coaching

For clients seeking direction, motivation, or support with work related challenges, leadership stress, or personal development, I integrate coaching tools to enhance wellbeing and growth.

Reflective Practice

I support you to look inward, understand your emotional patterns, and develop deeper self awareness.

I specialise in helping clients navigate anxiety, depression, trauma, domestic and sexual abuse, identity issues, relationship challenges, work related stress, leadership pressures, and personal development. My approach integrates counselling, NLP techniques, reflective practice, and coaching to support meaningful, lasting change.

I work with adults and young people experiencing:

• Anxiety, depression, stress

• Domestic abuse and sexual abuse

• Trauma and life limiting health issues

• Identity, cultural conflict, and belonging

• Low self esteem and limiting beliefs

• Relationship and marital issues

• Bereavement and loss

• Women’s issues, including menopause

• Work related stress, leadership challenges, burnout

• Personal development and life goals

My background

Alongside my therapeutic work, I have held senior leadership roles across government, charities, and social housing. I have led major programmes focused on young people, families, domestic abuse, violence reduction, education and community wellbeing.

This experience helps me support clients navigating workplace pressures, complex systems and high responsibility roles.

I offer a free online consultation so you can decide whether we are a good fit. In our first session, we will explore what brings you to therapy, your goals, and any questions you may have. You will be invited to complete an initial questionnaire to help shape your treatment plan.

This is a safe, confidential space where you can take your time and be heard.

Locations: East London (various sites) and online Session length: 50 minutes Frequency: Weekly Fees:

• £60 online (First online consultation session is free)

• £70 face to face

Contact

Phone: 07903 800 353 Email: epitomaicontact@gmail.com

Please contact me by text or email. I respond within 24 hours.