Many individuals find themselves engaging in behaviours they wish to change – falling back into old emotional patterns or sabotaging their progress despite knowing better. Often, these patterns arise from unconscious archetypal energies within the psyche rather than mere lapses in willpower.1
As a coach and educator in psychology, I've focused on the question: how do we achieve genuine transformation? My approach draws upon Jungian depth psychology, Neoplatonic theurgy, and embodied coaching techniques such as transpersonal coaching psychology and is supported by both professional practice and emerging research. I've discovered that this journey often begins with symbols – dreams, myths, or even astrological patterns linked to bodily sensations. By bringing awareness to the archetypes influencing us, we can shift our relationship with them, transforming reactive behaviours into conscious, embodied presence of awareness.
Navigating the unconscious
The coaching process begins by identifying the client’s emotional triggers and exploring their significance through astrological and dream symbols. It is about attentively listening not just to words but also to tone, rhythm, pauses and body language, fostering empathic resonance. Using somatic awareness meditation, we invite archetypal symbols and/or dream images into awareness, fostering a dialogue with them.
We may examine symbolic imagery alongside archetypal patterns such as those reflected in a client’s natal chart, which is a map of the sky showing the positions of the Sun, Moon and planets at the exact moment of birth as seen from Earth.
Clients can identify both perceived limitations and latent strengths. Each subpersonality can be associated with a planetary archetype. For example, the inner critic may relate to Saturn, representing security and discipline, while the inner child may resonate with the Moon, symbolising emotional needs. This linkage helps create space between the observing self and the reactive part. Clients explore subpersonalities – like the inner critic or a fearful part – through reflective questioning.
The next phase involves connecting the client's presenting issue to relevant archetypal dynamics. For instance, tension between action (Mars) and restraint (Saturn) or emotional needs (Moon) and self-expression (Sun) can reveal unconscious patterns. Clients are introduced to archetypes in simple terms before engaging in their exploration. Once unconscious impulses are identified, we look to discover the positive potentials in the client’s natal chart and related dream symbols.
Open-ended questions like ‘How are you expressing your moon?’ or ‘How are you nurturing yourself and others?’ are used to prompt individuals to explore and articulate the experiences and perspectives of their subpersonalities. For example, the coach engages the client in a dialogue, asking about the thoughts and emotions they have experienced during work challenges. The individual responds, ‘I often feel anxious and doubt my abilities.’ The coach then asks, ‘Can you identify which part of you is feeling anxious and doubtful in those situations?’ The individual reflects, ‘I think it’s my inner critic. It always shows up when I feel pressured at work.’ Continuing, the coach enquires, ‘What role do you believe your inner critic plays in your life and how does it affect you?’ The individual shares, ‘I believe it’s trying to protect me from making mistakes but it ends up making me doubt myself even more.’
These responses suggest a connection with the Saturn archetype. To delve deeper, the coach will explore Saturn’s position in the client’s natal chart, uncovering valuable lessons related to effort and will development associated with its placement.
Clients are guided to recognise both the challenging and resourceful aspects of their archetypes. For example, while self-doubt may stem from Saturn's influence, it may also reveal strengths like discipline and resilience. This awareness allows clients to consciously redirect energies into constructive actions.
Connecting dream symbols with astrological archetypes
Dreams and astrological archetypes both communicate through symbolic language, revealing psychological dynamics that may not yet be fully conscious. While astrological archetypes describe enduring patterns and potentials within the psyche, dreams illuminate specific unconscious material that is ready to be explored at a particular moment.4
In coaching, the goal is not to impose interpretations but to help clients develop their own relationship with dream symbols. Through open-ended dialogue, clients explore the emotional and bodily resonance of dream images, allowing meaning to emerge organically. Techniques such as archetypal amplification – connecting dream symbols to universal myths and archetypes – help deepen understanding by linking personal experience to broader psychological themes. Active imagination further strengthens this process by inviting clients to engage directly with dream figures and symbols.2
Dreams can function as a magnifying lens, highlighting specific archetypal dynamics that are active in the client’s life. For example, one client, Marguerite, brought dreams reflecting different planetary archetypes: resting in a cave symbolised the Moon. This represented emotional withdrawal and inner restoration. Giving birth alone reflected the Sun. This expressed creative empowerment and the emergence of new purpose. Feeling uncomfortable in the city while inhabiting her former social identity corresponded to Saturn. This symbolised the release of outdated roles and structures (see Figure 1).
By connecting dream imagery with archetypal symbolism, clients gain insight into their emotional state, developmental phase and emerging potential.
Dialoguing with our inner archetypes in active imagination
Jung defined ‘active imagination’ as a participatory method for integrating the essence of archetypes: ‘Since archetypes are, like all numinous contents, relatively autonomous, they cannot be integrated in a simply rational way, but require instead a dialectical method, i.e. a true discussion.’3
Jung describes these symbols as emerging from the interplay between the unconscious and conscious mind stating that ‘the interpretation of its meaning can start neither from the conscious alone nor from the unconscious alone, but only from their reciprocal relationship.’3
Active imagination allows clients to interact consciously with symbolic images. In a relaxed state, clients visualise a symbol and allow it to respond. Somatic awareness enhances this process, integrating insights cognitively, physically and emotionally. In cases where one archetype dominates, a balancing energy can be introduced. For example, inviting Jupiter’s expansive qualities in active imagination can offset Mercury’s critical focus. Take, for instance, my client Suzanne. Her self-critical and incessant thinking, linked to the astrological archetype of Mercury (which governs communication and the mind), was transformed using the technique of substitution. When Suzanne felt overwhelmed by constant overthinking, heavily influenced by Mercury’s analytical energy, she consciously shifted her focus to Jupiter’s expansive qualities. By embracing Jupiter’s symbolism that brings wisdom and broader perspective, she transitioned from self-criticism to finding purpose and meaning in her thoughts.
Suzanne’s mercurial energy was redirected towards a higher expression: the capacity for insightful questioning. This shift was inspired by a dream and further developed through active imagination, resulting in deeper self-awareness and meaningful breakthroughs. Additionally, Suzanne drew on Neptune’s archetype of universal love and compassion to transcend Mercury’s intellectual chatter and connect with her heart. In an active imagination exercise, she visualised a heart, symbolising her desire for deep connection. Images and ideas have the power to awaken corresponding emotions and feelings and, in Suzanne’s case, her drawing of Neptune’s universal love evoked a soothing and nurturing energy that counteracted the frenetic influence of Mercury.
Activating archetypal resources
Transformation through archetypal coaching is not about fixing flaws but about befriending the inner symbols shaping our habits and narratives. By reframing inner turmoil through mythic images, we transition from reactivity to intentional resonance, opening the door to lasting change. Clients reflect on questions such as ‘What is this archetype asking of me?’ inviting a shift that fosters dialogue and growth within their inner worlds.
Each session concludes with practical reflective exercises tailored to the client’s experience and related archetype. These may include journaling prompts that reinforce insights, enabling clients to recognise patterns and create space for choice. Depending on what we have worked on in the session, clients might begin by reflecting on their sense of purpose and direction, identifying what inspires meaningful action and how they can express their core identity with clarity and intention (Sun, Mars).
Through Mercury, attention is given to communication and mental clarity. This encourages clients to strengthen their ability to express themselves, reflect and integrate new perspectives. To reconnect with experiences that bring meaning and fulfilment (Venus), they explore how to cultivate joy, connection and harmony in their relationships and daily life. They can then explore their long-term aspirations and consider the structures, discipline and steady effort required to support sustainable growth (Jupiter, Saturn).
The process can also invite clients to recognise areas where they feel blocked or restricted, reframing these experiences as opportunities to develop resilience, patience and inner authority rather than as personal failures (Saturn). For many, there is a need to reflect on their emotional needs, identifying practices, relationships and environments that foster a sense of security, grounding and wellbeing (Moon).
Finally, clients identify the archetypes or dream symbols that have emerged in their process and reflect on how these symbolic resources can support their development. By defining concrete steps aligned with these insights, clients transform symbolic awareness into intentional action, reinforcing their capacity for conscious growth and self-directed change.
Reframing the client’s personal story
Insight alone is rarely enough for lasting change. Clients are encouraged to translate symbolic insights into concrete forms, such as drawing, journaling or creating vision boards. This practice helps anchor archetypal qualities at an embodied level. This approach fosters a relationship with the symbolic forces shaping experiences rather than seeking to eliminate inner conflict. Clients learn to view emotional fluctuations as expressions of sensitivity and discover latent archetypal capacities that are ready to manifest.
This final stage invites clients to consciously reshape their personal narrative by working with the symbolic strengths they have discovered. We suggest clients imagine themselves in a scenario where their original challenge has been resolved successfully. Guided by archetypal qualities such as resilience, courage, empathy, diplomacy, strategic thinking, vision, charisma or wisdom, we encourage them to see themselves acting with confidence and clarity, allowing these qualities to inform their choices.
To anchor this transformation, we encourage them to express their emerging story in a creative format. They might make a mandala, collage, or vision board; draw or sculpt an image; or write a story or poem that reflects their evolving identity. By giving symbolic form to their inner development, they reinforce the integration of these archetypal resources into their lived experience.
Through reflection, visualisation and creative expression, clients move beyond understanding their archetypes intellectually. They begin to embody them, transforming insight into a lived, ongoing process of psychological growth.
References
1 Carod A. Archetypal work in the liminal space: addressing active imagination in archetypal work for co-creation in transpersonal coaching. Journal of Transpersonal Research 2021; 13(2): 163–172.
2 Jung CG. The archetypes and the collective unconscious. 2nd ed. Princeton: Princeton University Press; 1968.
3 Jung CG. Psychological types. Princeton: Princeton University Press; 1921.
4 Carod A. Archetypal coaching: creating synergies through astrology and dreamwork. Oxford: Routledge; 2025.